Encourage every citizen and resident in the UAE to pay their Zakat — and do it in a way that’s heartfelt, impactful, and aligned with the Year of Community initiative across the Emirates.
This wasn’t just about spreading a message — it was about moving people. Pyxis brought together its powerhouse teams in marketing, communications, OOH, and creative to develop a fully integrated campaign with maximum reach.
Our team also produced a hero video (linked to watch it /or we place it below this paragraph) that brought the message to life on social media — tugging heartstrings while driving real action.
To ensure wide visibility, we tapped into our OOH network — including high-impact screens across UAE gas stations — making sure the message met people wherever they were.
A unified, emotionally-driven campaign that resonated across the UAE. By combining creative storytelling with smart media placement, we helped our client inspire generosity and bring the spirit of community to the forefront.
